TBP Membership Strategies

Strategies for Increasing & Maintaining TBP Charter Membership, Part 1  1. Recruitment: Do not underestimate the power of public relations. Whenever possible publicize your charters activities. Positive media coverage builds community support and interest in your charter. Take advantage of social media (Facebook, Twitter, Blogs, TBP website, etc.). Always have TBP brochures (with your personal/charter contact information) available when attending public events like chamber mixers, children’s sporting events, trade shows etc. Make sure every member has TBP business cards to pass out to prospective members in the course of doing everyday business activities. Host an invite a friend night function or special invite friend regular meeting. Encourage every member to bring at least one guest to learn more about the benefits of TBP. Encourage you charters membership to invite friends, business associates to outside TBP functions Hold your own mixer or partner with another charter, make boot space available for the members to promote their products and tell prospective how TBP has helped them in growing their business. Challenge your members to meet specific recruitment goals for the year (or a set specified time period). Have a kick off meeting make it fun and turn it into a contest, Keep the momentum going buy have a follow up report during the regular meetings. Encourage membership to invite every qualified person they encounter to consider TBP. Remind your membership periodical that by not inviting someone to TBP they are doing them a disservice. Show TBP Pride ware TBP logo shirts, name badge, pins etc. when participating as a group in community events. (Be sure to have TBP Business cards to hand...

Strengthening the TBP Value Proposition

This year TBP Corporate has started taking a more active role in making the TBP experience for its members more valuable. The goal is to help the TBP member through education and motivation to become more productive in terms of increasing their business productivity. Like most referral organizations much of this is accomplished by providing the members a structured environment in a weekly meeting setting that allows the member to promote and teach others members how to become a referral source for their business. The weekly meeting format has been time tested and proven to be an effective tool in getting referrals but it is only one tool in a very large tool box. No mechanic or carpenter can do the task required of them with only one tool. In order to strengthen the TBP Value Proposition we must provide the members more tools to put in the tool box. The most important tool TBP affords its members is stated in its name “Trusted”, without trust we have nothing to offer our members. It starts with the Brand itself that is why we take a proactive role in making sure the meetings are conducted the same, and that the logo is used properly in marketing efforts etc. TBP belongs to chambers and meetup pages and others endeavors that help strengthen our brand as one that can be trusted. In order for the organization and members to achieve their collective goals, the burden of trust must also extend to the individual. We have relied too heavily in the past on the meeting format to build the trust level. Many members...