Strengthening the TBP Value Proposition

This year TBP Corporate has started taking a more active role in making the TBP experience for its members more valuable. The goal is to help the TBP member through education and motivation to become more productive in terms of increasing their business productivity. Like most referral organizations much of this is accomplished by providing the members a structured environment in a weekly meeting setting that allows the member to promote and teach others members how to become a referral source for their business. The weekly meeting format has been time tested and proven to be an effective tool in getting referrals but it is only one tool in a very large tool box. No mechanic or carpenter can do the task required of them with only one tool. In order to strengthen the TBP Value Proposition we must provide the members more tools to put in the tool box. The most important tool TBP affords its members is stated in its name “Trusted”, without trust we have nothing to offer our members. It starts with the Brand itself that is why we take a proactive role in making sure the meetings are conducted the same, and that the logo is used properly in marketing efforts etc. TBP belongs to chambers and meetup pages and others endeavors that help strengthen our brand as one that can be trusted. In order for the organization and members to achieve their collective goals, the burden of trust must also extend to the individual. We have relied too heavily in the past on the meeting format to build the trust level. Many members...