TBP Membership Strategies

Strategies for Increasing & Maintaining TBP Charter Membership, Part 1  1. Recruitment: Do not underestimate the power of public relations. Whenever possible publicize your charters activities. Positive media coverage builds community support and interest in your charter. Take advantage of social media (Facebook, Twitter, Blogs, TBP website, etc.). Always have TBP brochures (with your personal/charter contact information) available when attending public events like chamber mixers, children’s sporting events, trade shows etc. Make sure every member has TBP business cards to pass out to prospective members in the course of doing everyday business activities. Host an invite a friend night function or special invite friend regular meeting. Encourage every member to bring at least one guest to learn more about the benefits of TBP. Encourage you charters membership to invite friends, business associates to outside TBP functions Hold your own mixer or partner with another charter, make boot space available for the members to promote their products and tell prospective how TBP has helped them in growing their business. Challenge your members to meet specific recruitment goals for the year (or a set specified time period). Have a kick off meeting make it fun and turn it into a contest, Keep the momentum going buy have a follow up report during the regular meetings. Encourage membership to invite every qualified person they encounter to consider TBP. Remind your membership periodical that by not inviting someone to TBP they are doing them a disservice. Show TBP Pride ware TBP logo shirts, name badge, pins etc. when participating as a group in community events. (Be sure to have TBP Business cards to hand...